• Brian Ahmed

    • A second-generation egg farmer, Brian has been part of the Australian egg industry from an early age. His parents established L.T’s Egg Farm in 1970, located in Werribee South, laying the foundations for a strong family-run operation.
    • In 2000, Brian returned his focus to the family farm, where he diversified the business to ensure its long-term sustainability in a changing agricultural landscape. Over the years, he has worked across free-range, barn, and caged production systems, bringing a broad and practical understanding of the industry.
    • Today, he continues to operate conventional and furnished cage systems, with a strong focus on efficiency, animal care, and business viability.
    • He is married to Nuge, and together they have two daughters, with the whole family actively involved in the farm. Outside of work, he keeps things simple — his favourite way to enjoy eggs is fried, sunny-side up, with a squeeze of lemon juice.
    victorian farmers federation

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  • Kate Mason

    • Katie has been involved in the egg industry since 2005, beginning at just 19 years of age with 150 chickens on her husband’s family farm in Kojonup. What started as a small operation has grown into a thriving, multi-enterprise family business built on hard work, innovation, and a deep passion for agriculture.
    • Katie Joy’s Free Range Eggs was the original brand established on the Kojonup broad-acre farm, where the family also operates a seed and grain cleaning business, grows, processes, and packages rolled oats for human consumption, and runs merino ewes for wool alongside cross-bred lambs. In 2021, the business expanded to a second farm located just 25 minutes from the CBD, branded as Mason’s Family Farm. This farm celebrates family at its core, with each egg size named after the Mason children — Big Barrie’s, Jumbo Jack’s, Amazing Asha’s, Little Lucy’s, and Tiny Tess’s. In 2023, a third farm was added to the operation, a broiler farm contracted to Baiada, located just minutes from the metro egg farm.
    • Together with her husband, Rhyce, Katie manages all three farms while also playing an active leadership role within the egg industry. She has served on the Commercial Egg Producers of Western Australia committee since 2012, participated in initiatives such as the Woolworths Agricultural Business Scholarship, and was awarded a prestigious Nuffield Scholarship in 2013. Through this scholarship, Katie travelled internationally to explore how farmers communicate with consumers and build trust in food production. In 2025, she was elected as the Western Australia Director on the Egg Farmers of Australia Board.
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  • Haley Grace

    • Bringing over ten years of experience across administration, insurance operations, client management, and the small business sector.
    • Most recently, she has worked as the office administrator for a family construction business.
    • Haley resides in Emu Park with her husband, David, and their two young boys, Jarlie and Koa.
    • How do you like your eggs? Poached

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  • Kylie Jackson

    • Administration Background with over 20 years’ experience
    • Former career: Office Manager for seven years for Federal Member of Parliament and Assitant Minister, other roles include Human resources and Contract Mangement.
    • Kylie resides in Rockhampton with her husband, Lachlan, and their three children — Georgia, Lucy, and James.
    • How do you like your eggs? Eggs benedict

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  • Melinda Hashimoto

    • Farmer’s daughter from a small beef property (Brahman cross)
    • Reside in Rockhampton
    • Former career roles include:
      • Adviser to Ministers for Agriculture at Federal and State Levels and QLD Department of Trade and Investment.
    • Portfolio areas: poultry, pork, horticulture, wine, emerging industries, and bovine genetics
    • Married to Ryo (pronounced Rio), bereaved parents of only daughter
    • How do you like your eggs? Hard boiled

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  • Andy Crocker

    • Andy was appointed as the CEO of McLean Farms in December 2021.  McLean Farms was established by Arthur and Hope McLean in Pittsworth in 1950, from which it grew to the thriving agricultural business that it is today, servicing the Australian and international egg markets through Sunny Queen.  Serving as a director on the Sunny Queen Board, he is committed to contributing to a deep understanding of the important role eggs play in sustainably nourishing an ever-expanding world.
    • Andy has a BSc. Livestock Production degree, majoring in animal nutrition, and an MBA from Henley Management College (UK). He spent 23 years working for Astral Foods, a leading integrated poultry producer listed on the Johannesburg Stock Exchange.  He served as Managing Director of Meadow Feeds, South Africa’s largest animal feed manufacturer producing 1.4 million tonnes of feed per year, and later Managing Director of Astral’s Commercial Poultry Division, processing 5.2 million broiler birds per week.  These roles included his involvement as an executive director on the Astral Foods Board.
    • Believing absolutely in the importance of family, Andy is happily married to Ashleigh and devoted to their children, Abigail and Steven.  He enjoys mountain biking, hiking, fly fishing, and snowboarding.  He is passionate about flying, holding both aeroplane and helicopter licences.
    • As a director of Queensland United Egg Producers (QUEP), Andy is honoured to represent Queensland on the Egg Farmers of Australia (EFA) Board and looks forward to actively participating in the association’s future success.
    Queensland Egg Producers

    QLD United Egg Producers

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  • Brett Langfield

    Brett is the Managing Director – Poultry of the Langfield Family’s vertically integrated egg production business with rearing, laying, feed milling and transport for eggs and feed. Working with his brothers Simon and Justin they continued to build the business that was established by their parents in 1967. Located in the Young and Temora regions in central NSW the business continues to supply quality eggs to the Australian consumers as well as supplying feed for poultry layer customers in NSW.

    Brett has lived in the Young area his entire life and with his wife Leigh, they have 4 adult children. Brett is very thrilled to have 2 of their children working in the poultry industry which he is so passionate about. With 3 grandchildren, and all living locally, Brett and Leigh enjoy as much time as possible with the kids and helping their parents.

    Brett enjoys motor bike riding both on road and dirt bike as well as snow skiing. Also keen to watch and attend V8 Supercar races and weekends. If he can get away from the day to day business he enjoys time spent on the south coast of NSW with Leigh and walking on beach and relaxing.

    Brett has been part of the NSW Farmers Egg Committee for over 20 years and has been chair for many years. Also represented Australian Egg Industry Association in 1998 prior to the change to Australian Eggs. Prior to 2024, have been the Egg Farmers of Australia NSW Alternate Director which has now progressed to the NSW Director role.

    Election of Chair – Egg Farmers of Australia in November 2024 is a humbling and exciting part of my continued life in the Australian Egg Industry. I intend to build on the successes of the EFA past and try and bring all egg producers along for the ride.

    1992 – present   NSW Farmers Egg Committee member

    1997 – 2009       NSW Farmers Egg Committee Chair

    1997 – 2009       NSW Farmers Executive Council member

    1998                     Australian Egg Industry Association Committee member

    2015 – present   NSW Farmers Egg Committee Chair

    2015 – present   NSW Farmers Executive Council member

    Present                Egg Farmers of Australia – NSW Director

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    NSW Farmers

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  • Bede & Narelle Burke – Glenwarrie Partnership (NSW)

    • Australian Eggs Board Director
    • Former EFA Chair and NSW Director
    • Egg Production Style: Caged
    • Tamworth farmer of 1400 hectares
    • Mixed cropping, grazing of beef cattle, feed lotting, prime lambs, and egg production enterprise
    • Egg production in 4 age groups with an integrated feed milling system
    • Chairman of Tamworth Rural, Director of Australian Eggs and Deputy Captain of NSW Rural Fire Services – Tamworth Branch
    • Married to Narelle, farming for 38 years with four adult sons and two daughters
    • Former Brownhill Cup Winner for sustainable farming
  • Ian Wilson – Fremantle Eggs Company (WA)

    • Former career: Along with the farm, Ian and his father and two brothers were also successful as hobby racehorse trainers and breeders, and enjoyed quite a lot of success throughout the 80’s and 90’s.
    • Australian Egg Board Director
    • Former WA Egg Farmers of Australia Director
    • 3rd Generation Free Range egg farmer, who has 15,000 hens and produces around 12,000 eggs per day.
    • Ian employs his two brothers, two nieces, and 5 part-time staff, and about 3 years ago his daughter Rachel also joined the family business full-time. making 4 generations of Wilson egg farmers.
    • Ian, along with his wife Sandra also have a son (Callum) and another daughter (Stephanie) who both live in Melbourne.
    • How do you like your eggs? Poached
  • Gallagher (formerly Tresidder Insurance Brokers) (Silver Corporate Member)

    Tresidder Insurance Brokers joined with Gallagher, one of Australia’s largest and most respected insurance brokers, in April 2025.

    Our team of brokers have worked closely with the egg industry since 2011 providing expert advice on the unique risks and challenges your businesses face. Now with the backing of a global network and access to world class resources, we are well positioned to continue to support your growth, design insurance for your complex needs and manage routine claims on your behalf.

    Our insurance solution can help cover you for:

    • Livestock loss from disease (AI, SE etc)
    • Investigations by government authorities –  providing cover for your legal costs
    • Property and legal liability covers.

    Choosing the right coverage is crucial and partnering with a trusted advisor makes all the difference. Our expert brokers can tailor insurance solutions to suit your specific needs, allowing you to focus on what truly matters – growing your business. 

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  • Martin Rohde – Rohde Egg Co. (SA)

    The Rohde family have been producing eggs in the pristine surrounds of Tarlee, on the southern edge of the Clare Valley for over 65 years.

    In the 1950s, Ian and Jill Rohde purchased a few layer hens with the purpose to provide supplementary income to their cropping and sheep farm. Over the years the business has continued to grow and transitioned through generations. Ian & Jill’s son, John and wife, Ange worked tirelessly through the early 2000s to establish a brand that was on shelves across the state.

    In recent years, John and Ange’s children have started to make their own impact on the multi-generational business. The enterprise has evolved to become Rohde Egg Co. which consists of two farms, the original based at Tarlee, Rohde’s Free Range Eggs and the recently acquired Blewitt Springs Free Range Eggs, near McLaren Vale.

    The Rohde family’s passion for the egg industry is passing through generations and their mission is to continue producing eggs for South Australian households for years to come.

  • Dr. Alex-Kate Langfield (NSW)

    Dr Alex-Kate Langfield is a poultry veterinarian with a lifelong connection to the egg industry. Raised on a commercial layer farm, she brings firsthand insight into the realities of poultry production—insight that now drives her strategic and veterinary leadership at Hatch House.

    Since graduating with a degree in veterinary science in 2018, Alex-Kate has built a unique career spanning both corporate veterinary consultancy and commercial farm operations. Her journey has taken her from high-pressure consulting roles in Sydney, to overseeing breeder health in New Zealand, to managing large-scale layer operations back in Australia, often holding dual roles across health and operations.

    Now as Director and Senior Veterinarian at Hatch House, Alex-Kate leads with a sharp focus on evidence-based practice, practical outcomes, and industry adaptability. She works closely with egg producers to enhance bird health, optimise performance, and future-proof production systems through tailored veterinary and operational strategies. Her passion lies in blending veterinary science with commercial insight to support a thriving, sustainable egg industry.

    Dr Alex-Kate Langfield

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  • Lallemand Animal Nutrition (Gold Corporate Member)

    We are Lallemand Animal Nutrition – a global leader in the science of fermentation – and a primary producer of yeast and bacteria. Our passion is harnessing microorganisms to optimise animal well-being and performance, forage management, and the animal environment. We remain unwavering in our commitment to helping our industry partners and farmers sustainably feed a growing global population through improved animal performance – and enhancing the well-being of livestock & companion animals.

    We provide the broadest range of innovative microbial products, services and solutions for customers around the world. We deliver tailor-made services according to your specific needs and offer expert technical support to ensure the optimal application and efficacy of our solutions.

    Leveraging the natural power of yeast and bacteria, we develop, produce and market highly technical products including probiotics, silage inoculants, and microbial derivatives. Using sound science, proven results and knowledge from experience, we apply the right strains for the right applications.

    Lallemand Animal Nutrition is Specific for your Success!

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  • Fenech Family Farm (NSW)

    We are a proud family business that has been operating for over 60 years. Established by Charlie and Rose Grima (as C&R Grima) in the 1960s, the farm has been managed by three generations of family members. In 2003, upon their retirement, Charlie and Rose passed the farm onto their daughter Marion and her husband Joe; who then changed the business name to Fenech Family Farm. Joe and his son Matthew are the current owners. Throughout the years, our values and work ethic remain unchanged. We are committed to providing our customers with quality products, efficient service and affordable prices.

    We are current members of Australian Eggs and NSW Farmer’s Association. We also have a 5 star rating from the NSW Food Authority. We ensure that we keep up to date with the latest research and technology within our industry. We are also constantly updating our skills, services and products available to meet our customers’ needs.

    Our customers are our number one priority. Indeed, we pride ourselves on our loyal and growing customer base, both local and from all four corners of Sydney. We love the fact that our customers (many of whom are second generation customers) tell us that when it comes to eggs and other farm products they wouldn’t shop anywhere else!

    Our philosophy is a simple one: To grow and source the freshest eggs, game meat and seasonal produce for our customers.

    As our business has grown, we have been fortunate enough to employ a number of staff to assist us with the day to day running of our farms, retail outlet and wholesale operations. It takes a lot of work to successfully manage a modern day farm. We have a fantastic team of staff who each play their part to keep Fenech Family Farm going strong. This includes picking eggs, grading eggs, farmhand work, delivery drivers for wholesale deliveries, retail staff in our shop, office staff and management. Every single member of our staff plays an important role in the successful running of Fenech Family Farm. We are very proud of our wonderful team!

    Matthew Fenech

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  • Emelia & Harley Kean – Kean’s Free Range Eggs (VIC)

    Kean’s Free Range Eggs are a third generation family owned and operated farm.

    We have been producing and selling eggs since 1952 and we are highly committed to caring for our hens and providing top quality fresh free range eggs to our customers.

    We are situated just outside of Bendigo in Central Victoria (about a two hour drive from Melbourne) in the quiet bush land of the Whipstick Forest.

    All our free range yards are well under the 10,000 birds per hectare standard, giving all of our birds plenty of space to roam freely, flap, scratch, dig and carry out their natural behaviour.

    We deliver weekly, servicing restaurant, café, retail and catering customers in Melbourne, Geelong, Bendigo and Country Victoria.

    We are passionate about the health and welfare of our hens and for us to produce a top quality egg, it is vital to us to have happy hens and we pride ourselves on having exactly that!

  • Darren Letton

    • Glenview Poultry Farm is a family owned and run business that has been established in the Riverland for 55 years.  My wife Sharon and I manage the farm together.
    • Glenview poultry farm houses 28000 hens with 16000 as cage and 12000 as free range ranging at around 4000 birds per ha.
    • In the next few years we are looking at increasing our free range production to keep up with market demands.

    Chair

    Commercial Egg Farmers Association South Australia and Tasmania

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  • Dr Rod Jenner (QLD)

    Dr Rod Jenner is a poultry vet and owner of Rosetta Management Consulting.

    In conjunction with Stephen Page, Rod developed the Antimicrobial Stewardship Framework Guideline for the egg industry.

    Rod continues to provide support to industry on antimicrobial issues to help further the understanding of egg farmers to review, develop and implement best practice.

    Rod has been a key supporter of Egg Farmers of Australia in providing technical poultry knowledge through the Australian Animal Welfare Standards and Guidelines for Poultry process.

Free Range Finally Unscrambled

April 26, 2017

Farmers of Australia (EFA) has welcomed the finalisation of the Free-Range Labelling Information Standard.

“The new standard will bring simplicity and clarity to the term free range and it will ensure that when consumers choose to buy free range they will know exactly what they are getting,” said John Dunn, CEO, Egg Farmers of Australia.

“Under the new standard, every farmer must give their hens meaningful and regular access to an outdoor range. Any hen who wants to go outdoors will be able to do so, if she chooses to.

“People will also be able to see on egg cartons how many hens per hectare there are on the farm. Displaying stock density information on egg cartons gives the choice to consumers.

“This is a win for consumers and a win for farmers.

“Consumers will now have confidence that when they buy free-range that’s what they’re getting. They’ll also have more choice with stocking density to be displayed on carton.

“After years of uncertainty, farmers will have the confidence to invest in new free range farming facilities and technologies, such as new environmental controls in sheds to keep hens cool during summer and enrichments to range areas.

“EFA thanks all state consumer affairs ministers for their work and deliberation in agreeing to this standard. We acknowledge in particular, the Federal Government for their leadership in tackling this issue.

“EFA supports consumers in their right to choose which type of eggs they want to buy – whether that be from free range, barn or caged hens.

“We look forward to the new labelling standards being implemented.”

Media Contact: John Dunn

Caged Egg Farming: get the facts

April 13, 2017

The Federal RSPCA has dusted off its campaign against caged egg production, initiating an online petition urging RSPCA subscribers to send a pre-written email to six egg farms across Australia.

Notably, the six egg farms identified farm caged, barn and free range eggs, demonstrating their ongoing responsiveness to consumer demand for different production profiles.

No doubt this latest online campaign will produce many standard emails and before you get drawn into that, you might like to consider the following facts.

Around 26% of shoppers only ever buy caged eggs and 71% purchase caged, barn and free range eggs.

29% of shoppers only ever buy non-caged and free range.

Eggs farmers produce eggs in response to consumer demand. Caged eggs make up more than 50% of production because that’s that product that consumers continue to choose.

Each egg production system has unique advantages in terms of egg quality and animal welfare outcomes. Caged production has many unique advantages that alternate systems can’t achieve.

EFA supports consumers in their right to choose which type of eggs they want to buy – whether that be from free range, barn or caged hens.

If you want to get the facts about caged egg farming, you can check out the attached fact sheet.

Media Contact: John Dunn

Notice of objection period to deactivate EADR Levy

February 24, 2017

Dear Egg Farmer

Notice of objection period to deactivate EADR Levy

Recently AECL wrote to all known levy payers informing them of the intention to commence the process to reduce the EADR levy to zero.

Due to outbreaks of Avian Influenza (AI) in 2012, one in ducks in Victoria and two among laying hens in NSW, the Emergency Animal Disease Response (EADR) levy was increased in 2014 from zero to 1.4 cents per chick purchased. The industry liability of approximately $390,503 has now been repaid in full, negating the need for the levy.

As the process to change the levy takes a considerable time, AECL proposes that any levy collected in surplus of the EADR industry liability will be held in trust by Animal Health Australia for use if the Australian egg industry should incur another EADR liability in future.

The Minister for Agriculture and Water Resources has agreed to the commencement of a 30 day objection period to the resetting of the levy. The period will commence on 22 February 2017 and finish on 21 March 2017.

If you wish to record an objection please do so by emailing contacts@aecl.org and also to the Department of Agriculture in Canberra levies.management@agriculture.gov.au.

For further information regarding the proposal to assist you in determining whether you wish to object or not, please do not hesitate to contact me on 02 94096904 or sue@aecl.org.

Egg Farmers Correct the Record on Free Range Egg Labelling

January 4, 2017

The New Year has started with renewed interest in the upcoming information standard for free range eggs with media reports flagging concerns by interest groups that the new standard will lead to ongoing confusion for consumers. Egg Farmers of Australia (EFA) is urging consumers not to be misled by the wing-flapping of interest groups.

“In March last year Consumer Affairs Ministers from across Australia came together to agree on a national definition for free range eggs. Many different options were considered on what farming system should constitute free range under a national information standard,” said John Dunn, CEO, Egg Farmers of Australia.

“Many argued that free range egg farming should be confined to farms with an external stocking density of 1,500 hens per hectare.

“After an exhaustive examination of the evidence and a lengthy process of public consultation by Treasury, it was decided that this argument could not be substantiated.

“However, that perspective was considered and addressed. Farmers will now be required to display their stocking density on pack. So, when you buy an egg you will be able to choose between stocking densities if that is important to you.

“The requirement for stocking density to be displayed on pack is consistent with labelling changes championed by consumer group CHOICE in a June 2015 report. It’s difficult to understand why they keep moving the goal posts and adding unnecessary conjecture to this process.

“For anyone interested in better understanding how food labelling works, the NSW Food Authority has launched a Food Labelling Hub which provides consumers with unbiased information about a range of products. Accurate information about free range eggs can be found there.”

EFA is a national peak body representing the interests of egg farmers in each state of Australia which represents 80% of egg production. For anyone who has an interest in understanding egg farming, please contact John Dunn.

Media Contact: John Dunn

NSW Food Labelling Hub: http://www.foodauthority.nsw.gov.au/foodsafetyandyou/food-labelling

AECL Puts Catalyst Straight

April 20, 2016

Yesterday the Australian Egg Corporation released the following statement regarding the ABC’s Catalyst program, who had allowed one of their guests to casually present misinformation regarding Farming Practices with Chickens. Egg Farmers Australia agrees wholeheartedly with AECL’s statement which you can read below:

“The AECL The Australian Egg Corporation Ltd (AECL) would like to set the record straight on the issue of antibiotics and the egg industry, following some provocative comments on the ABC’s ‘Catalyst’ program last night.

In the story, Professor Lindsay Grayson of Austin Health was quoted as saying:
Intensive farming practices, in many ways, have only been possible because of the increased and really inappropriate use of antibiotics. Where you’ve got millions of chickens on a one-acre lot, stacked one above the other, the top lot defecating on those below them, I mean, the spread of organisms is massive.

AECL Managing Director, James Kellaway, said Professor Grayson had painted a picture that was not an accurate reflection of egg farming and the use of antibiotics in the Australian egg industry.

“There is no egg farm in Australia that would have anything near one million let alone several million chickens on a one-acre lot. I am also unaware of any egg farm where the ‘top lot’ defecate ‘on those below them’,” Mr Kellaway said.

“The use of therapeutic antibiotics in the egg industry is very limited and only under the direction of a veterinarian responsible for the health and the welfare of hens and under the strict mandated requirements of the Australian Pesticides and Veterinary Medicines Authority,” Mr Kellaway said.

Mr Kellaway noted that the movement of more hens into extensive farming systems (free range) compared to more intensive system (cage) had increased the challenges in controlling bacterial disease associated with the faecal-oral cycle and both internal and external parasites.

“Free range poultry do offer the challenges of the re-emergence of historical diseases and challenges with emergency animal diseases like Avian Influenza. These challenges are being accommodated with enhanced and improved husbandry, biosecurity policies and the use of effective and strategic vaccination programs,” he said.

AECL supports the comments in the story made by University of South Australia Microbiologist, Emeritus Professor Mary Barton, that stated:
I mean, despite all the mythology about the tons of antibiotics being fed to chickens, it’s a total myth, and, in fact, there are a very restricted range of antibiotics that can be fed, for example, to, well, all chickens, but egg layers in particular.

“The range of antibiotics used in commercial eggs layers in Australia is heavily restricted compared to many other countries throughout the world,” he said.

The whole transcript of the Catalyst story can be viewed here: http://www.abc.net.au/catalyst/stories/4446258.htm

You can find AECL’s original statement here: https://www.aecl.org/media/media-releases/news/the-real-story-about-antibiotics-and-laying-hens/

Media Contact: John Coward

A win for Consumers as free range code finally cracked

April 18, 2016

Egg Farmers Australia has welcomed the decision by Consumer Affairs Ministers on a national information standard for free range eggs.

“This is a commonsense resolution to what has been an unnecessarily complicated issue.” John Coward, Spokesperson for Egg Farmers Australia said.
“For any consumers who have been confused about what they are buying this information standard should end that confusion. Free range hens are free. They are free from cages, free to move about inside the barn and importantly they are free to go outside if and when they choose to.

“The decision by Ministers to define free range hens as having meaningful and regular access to an outdoor range where they are free to roam and forage brings commonsense to an emotional debate. Choice for hens is the winner on the basis of this definition.

“Consumers too have secured a win. With the new requirement for stocking density to be mandated on pack, shoppers will be empowered through choice.
“Most importantly for industry this provides certainty. The debate on free range has delayed investment in new farms and has placed a hand-break on innovation and productivity.

“I congratulate Federal Minister Kelly O’Dwyer and State Consumer Affairs Ministers for their deliberative and evidence-based approach to this issue. In particular I single out NSW Minister Victor Dominello for his leadership. His engagement on this issue has brought clarity and intellectual rigour to the debate and his consultative approach has ensured that the outcome gives confidence to consumers and certainty to farmers. The farming community acknowledges that without Minister Dominello, this debate would never have been resolved,” added Mr Coward.

Media Contact: John Coward

Consumers will have more clarity now a national standard for Free Range Eggs has been agreed upon

April 1, 2016

Egg Farmers Australia welcomes the clarity a decision has brought to Free Range Eggs.

State and Federal Ministers have agreed on a definition which emphasizes that hens must be given meaningful access to the range, which means hens will have the freedom to roam as they please.

For more information on the decision:

Federal Government media release
VFF media release
NSW Farmers media release
AECL media release

Australian Egg Farmers United on Free Range

October 16, 2015

Representatives of Egg Farmers Australia have reaffirmed their unity on a definition for free range in response to the Consultation Regulation Impact Statement on Free Range egg labelling (RIS).

Representatives from Egg Farmers Australia met in Sydney yesterday (Thursday) to discuss an industry response to the RIS and affirmed that they were united in their approach.

EFA spokesperson John Coward said: “Australian egg farmers are committed to getting consumers the egg they want with information they understand. We want consumers to have complete confidence in the production systems which underpin free range and the labelling that is used to describe those eggs.”

“I want every consumer to know that Egg Farmers Australia has heard the calls for clarity. And we have responded.

“Today, farmers from across Australia stand together and call for an end to the confusion on free range eggs. We are proud of the eggs we produce and we stand behind our production systems.

“Our farms do not exist without our customers ‐ earning and retaining their confidence is core business for us.

“As a result of our meeting we have agreed to ask Treasury to formally legislate in Australian Consumer Law the EFA definition of free range.

“Our definition is that laying hens have access to and are free to roam and forage on an outdoor range area during daylight hours in a managed environment.

“Getting the definition right is a critical one for our industry ‐ it’s important to strike a balance between providing surety for our farmers and transparency for our consumers,” Mr Coward concluded.

EFA members are the Victorian Farmers’ Federation Egg Group, NSW Farmers’ Association Egg Committee, Commercial Egg Producers Association of Western Australia, Tasmanian Commercial Egg Producers Association, Queensland United Egg Producers and South Australian Local Egg Section.

Media Contact: John Coward john.coward1@gmail.com

Egg Industry Welcomes Consultation Process

October 16, 2015

Egg Farmers of Australia (EFA) has welcomed the Regulatory Impact Statement (RIS) issued today by the Commonwealth Government.

Egg Farmers of Australia spokesman, John Coward, said the industry was keen to ensure certainty on free range eggs and egg labelling for consumers and egg farmers alike.
Egg Farmers of Australia has provided a free-range proposal to the government that calls for a prescribed external stocking density of no more than one bird per square metre, as well as good farming practices around access to outdoors and the external environment required for effective free-range egg farming.

“Recent consumer research shows this proposal meets or exceeds the expectations of nearly three quarters of Australian free-range egg buyers. So we have clear evidence the vast majority of consumers accept a free-range egg standard of one bird per square metre,” Mr Coward said.

“With regard to the RIS, we are very pleased the process has commenced and welcome a constructive approach from all parties to ensure egg farmers are able to continue supplying consumers with the affordable and nutritious eggs they love. We believe it is critical that consumers have confidence in the labeling and production system employed by farmers in
supplying the market with free-range eggs,” he said.

Egg Farmers of Australia will be considering the contents of the RIS and making a submission on the matter in the near future.

National Approach to Egg Labelling

June 12, 2015

Egg Farmers of Australia (EFA) has endorsed the national approach to egg labelling agreed to by State and Federal Ministers for Consumer Affairs this morning.

The Ministers agreed to pursue an enforceable national definition for free range eggs at a meeting in Melbourne.

EFA spokesman John Coward said a national approach would help build consumer confidence in eggs as well as clarity and certainty for egg farmers.

“We want to make sure consumers get what they are paying for. But some people in this debate are forgetting about the rights of egg farmers, who are the experts when it comes to farming. Investment in the free range sector appears to have slowed because of the lack of clarity around the definition of free range,” Mr Coward.

“However, we don’t want to rush into a new labelling system without proper consultation with egg farmers to ensure we get the details right,” he said.

Earlier this week, Egg Farmers of Australia presented Minister Dominello with a new definition of free range agreed to unanimously by the State Egg representative bodies that compromise EFA.

The new definition is: ‘Laying hens in free range farming systems are unconfined within a ventilated hen house. They have access to and are free to roam and forage on an outdoor range area during daylight hours in a managed environment.’

Mr Coward said he hoped for an outcome that would ensure existing free range egg farmers could continue farming to accepted principles.

“But I also hope organisations like Choice will be more accurate in their commentary on this important debate as their misinformation only confuses consumers.”

For media enquiries, please call (02) 9409 6909 or visit www.eggfarmersaustralia.org.

New Definition of Free Range

June 10, 2015

Egg Farmers of Australia has endorsed a new definition of free range egg production that will help build consumer confidence and provide certainty for egg farmers.

The new definition, that covers a range of points relating to the management of free range egg farms, was presented to the NSW Minister for Innovation and Better Regulation, Victor Dominello in a constructive meeting in Sydney this morning.

Egg Farmers of Australia spokesman, John Coward, said he was hopeful that Minister Dominello will take that definition to a meeting of Ministers for Consumer Affairs/Fair Trading in Melbourne on Friday. That meeting will aim to find ways to improve egg labelling in Australia.

”Egg Farmers of Australia believes it is imperative consumers get what they are paying for when it comes to egg purchasing,“ Mr Coward said.

“There has been some confusion regarding the current definition of free range in the Model Code of Practice for Domestic Poultry – 4th Edition (http://www.publish.csiro.au/pid/3451.htm) but the new definition agreed to by the majority of the egg industry yesterday, after considerable consultation with all State representative bodies, will aim to improve consumer confidence and egg farmer certainty,” he said.

The new definition is: ‘Laying hens in free range farming systems are unconfined within a ventilated hen house. They have access to and are free to roam and forage on an outdoor range area during daylight hours in a managed environment.’

Mr Coward said the definition (which is pasted below)) contained a number of minimum farm management standards to be met including “outdoor stocking density must not exceed 1 hen per square metre. Where hens are stocked at higher than 1500 hens per hectare, close management must be undertaken and regular rotation of hens onto fresh outdoor range areas should occur with some continuing soil or fodder cover.”

“The egg industry is pleased the Minister will consider progressing such a constructive view of the issue to a national approach to egg labelling. We hope others involved in this debate, such as Choice, will take a constructive and responsible approach on this issue. All we have heard from Choice recently are cheap shots from the sideline that highlight their lack of accountability,” he said.

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